Royal Purple Motor Oil, Prototype of a new bottle shape and design.

Drawing for a PR and Marketing agency is a huge learning experience. And at the end of any project is a customer. What an illustration needs to do, is multi-faceted. And in addition to the customer, there are internal teams of very talented people with many different perspectives on what constitutes success in a campaign.

In short, there are a lot of people that need to be appeased before the audience ever sees the finished product.

This is both why it is so painstaking, and why it ends up being great, instead of merely good.